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Why CIBS: 6 reasons to join
CIBS is the largest and fastest growing boat show in Asia.
CIBS has it all: luxury yachts, sports, lifestyle, equipment, destinations & marina.
Glamour & hard-facts: CIBS features high level conferences AND social events.
CIBS is recognized by the worlds leading brands and associations.
CIBS organisation meets international standards.
CIBS is the only show organized by the China Boat Industry & Trade Association. |
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Welcome
to the great present
of a big future.
Although in its 13th edition, CIBS comes in young,
fresh and dynamic as never before. Similar to Shanghai’s breathtaking development, CIBS is cruising along on an amazing journey to glamour and elegance, business and contracts. CIBS is recognised by the world’s best builders of pleasure boats and luxury yachts as a driver of the newly developing market. Over 350 builders, brokers, suppliers and service providers have joined the show to create the biggest event for the yachting industry in Asia. Located in China’s trend-setting city of Shanghai, the show welcomes over 23,000 buyers from China’s richest provinces. Visitors at CIBS represent the rapidly growing middle- and upper-class, keen to adopt new lifestyles. Interest in yachting and increasing boat ownership have not only sparked a boom in marina construction, but have become beneficial for marinas and charter companies in Southeast Asia, welcoming an increasing amount of Chinese looking for maritime pleasure. Increasing skills in manufacturing at over 150 boatyards have led to additional business opportunities, be it for manufacturers who are shifting production to China, be it for suppliers selling their products. |
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A business as big as Asia.
Meet future boat owners. China counts over 500,000 US$ millionaires, many interested in power boats and luxury yachts, as well as a growing middle class developing a keen interest in maritime sports, from sailing to surfing, from kiting to wake-boarding. More so than in many markets, image is a key to the consumer – do not miss out on promoting your brands now. Meet the builder: Over 150 yards are operating in China. With domestic and OEM construction increasing rapidly, demand for high quality technology and supplies have massively increased. Meet the adventurer. China’s youth is quickly adapting to new leisure opportunities, absorbing
international trends in sport, fashion and music. Now becoming familiar with maritime sports such as sailing, surfing, wake-boarding and kiting, China’s youngsters form a large market of consumers. Meet the traveller. 35 million Chinese are expected to travel abroad. Australia, Southeast Asia, and Europe have become key destinations – this is your chance to meet the wealthiest and introduce your destination or facility. |
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Shanghai Exhibition Center
Good business, in the most glamourous way.
Vibrating with business Shanghai is setting the trends for China. Its appeal to China’s richest and most fashionable is known worldwide and together with its excellent infrastructure the city is the best available stage to events in luxury and lifestyle. The historic Shanghai Exhibition Center combines glamorous architecture with vast outdoor space for the display of the best yacht brands in China. Located in the heart of Shanghai’s business district, along world famous shopping mile Nanjing Road, the exhibition center is easy to reach and within walking distance of the City’s best hotels and restaurants. Featuring an average annual growth of 20%, the show now covers the entire exhibition center. |
Boats, leisure, lifestyle, luxury
CIBS develops connections to generate success.
CIBS connects boating and maritime lifestyle to the luxury industry. Attending high-net-worth individuals expect to access the entire world of lifestyle products and services related to boat ownership. Luxury brands have recognised the value of CIBS to promote their products, be it as exhibitors, be it as sponsors – top-of-the-line watches, cars, destinations, services… they are all at CIBS.
The lifestyle section at CIBS provides upgraded booths in turnkey packages, connected to catering and special VIP services. The VIP lounge offers a secluded area for exhibitors and their guests to talk business in a secluded and refined atmosphere. Various social events, cocktails, receptions, press-conferences are staged every year by partnering luxury brands, banks, VIP clubs and publications. |
Exhibit Profile
Success, division by division.
Boats and Luxury Yachts:
Motor and sailing boats, superyachts and megayachts
Rubber dinghies, inflatables, pleasure and cruise boats
Marina, Leisure and Services:
Real estate companies, water-front developers
Harbour and dock facilities, marina equipment
Publications, information and consultancy services
Industry standards and regulations, boat design
Components and Equipment:
Powerplants, propulsion systems; outfitting, hardware, onboard fittings and furnishings Communication and navigation equipment, engine/drives, rescue and life-saving gear
Watersports:
Canoes and kayaks, diving, windsurfing, wakeboarding, water skiing equipment and facilities
Dive resorts, tours and sailing school courses, onboard health and gym equipment
Tourism:
Tourism boards, hotels and resorts, charter companies, etc.
Lifestyle:
Fashion, luxury accessories, interior design and furniture
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CIBS
For the maximum result, exploit our communication tools.
Benefit from the show’s extensive promotional campaign and ensure high visibility for your brand
- Book advertising in the Show Preview, a brochure promoting the event’s highlights two months before opening.
- Book your ad-space in the Official Catalogue.
- Sponsor the Visitor Guide, handed out to each visitor at the show.
- Book ‘footprints’ to your booth.
- Stage your reception with our support and personalised invitations.
- Book a banner & email campaign.
- Become a show sponsor and enjoy a major tailor-made awareness campaign.
For your success CIBS communicates uniquely to the right target.
A strong PR Campaign, VIP Invitations, Advertising and enhanced media-partnerships contribute
to the one-and-only aim of CIBS: quality visitors – your customers. Targeted at China’s exclusive elite, CIBS multi-media campaign spares no efforts using highly selective channels in print, online and direct marketing.
The show’s highly-effective PR and massive media interest leads to an average of 500 reports on TV, Internet, Radio, Newspapers and Magazines. |
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